It has been common knowledge for decades that the selection interview is a very poor predictor of whether a candidate is going to perform in any job. When it comes to sales jobs, the interview becomes even less effective, as most sales candidates are able to present themselves well at interview, be adept at brushing over the areas they would rather you didn’t explore and usually arrive with glowing references. Whilst some recruiting managers may see these factors as evidence of sales skills, most will grimace with pain in recalling occasions of hiring staff that were good at interviews but precious little else.
