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Sales Role Assessment

Top sales performers don’t just sell—they change the trajectory of your business.

Identify the people with the skills, drive, and resilience to exceed targets and build lasting client relationships—before you hire them.

Why Test for Sales Skills?

High Stakes, High Impact

Sales people drive revenue, client trust, and business growth. A poor hiring choice can mean:

  • Lost sales and missed targets
  • Damaged customer relationships
  • Wasted recruitment and onboarding costs

Interviews Don’t Tell the Whole Story

  • CVs show experience, not future potential
  • Confident interviewees may underperform in real sales situations
  • True resilience, drive, and adaptability aren’t always visible

Objective, Evidence-Based Insight

Our Sales Assessments combine proven psychometric science with sales-specific benchmarks to:

  • Measure ability across the full sales cycle
  • Assess resilience, adaptability, and motivation under pressure
  • Identify fit with your organisation’s sales culture

Smarter Decisions, Stronger Teams

  • Reduce costly hiring mistakes
  • Target onboarding and coaching where it counts
  • Build a consistent, high-performing sales force

Sales testing gives you the hard evidence to hire and develop with confidence—turning talent decisions from educated guesses into strategic advantage.

Sales Role Assessment

Identify, Select, and Develop High-Performing Sales Talent

Hiring the right salespeople is one of the most important—and highest-risk—decisions you can make. A poor choice can mean lost deals, weakened client relationships, and months of wasted time and resources. The Sales Role Assessment takes the uncertainty out of recruitment and development by providing a clear, evidence-based view of a candidate’s:

  • Sales capability
  • Resilience under pressure
  • Potential to excel in your market

Built on proven psychometric science and enriched with sales-specific insights, the assessment measures the personality traits, motivational drivers, and behavioural tendencies that consistently predict sales success. It evaluates performance potential across every stage of the sales process and assesses cultural fit within your sales environment.

Sales Process & Culture Fit Dimensions

Sales Process Dimensions

  • Building Contacts (Prospecting) – Generating and nurturing new leads.
  • Needs Assessment (Qualifying) – Understanding client needs and identifying opportunities.
  • Style and Presentation (Pitching) – Communicating solutions persuasively.
  • Negotiation (Closing) – Securing commitment and finalising deals.
  • Follow-up (Supporting) – Maintaining relationships and encouraging repeat business.

Sales Culture Fit Dimensions

  • Ability to work under pressure.
  • Capacity to exercise diplomacy in challenging situations.
  • Confidence in addressing the public and delivering presentations.
  • Willingness to collaborate and work effectively with others.
  • Competitiveness in achieving goals.
  • Commitment to working long hours when required.
  • Dedication to maintaining high standards.
  • Flexibility to adapt to constantly changing conditions.

The Perfect Solution

Whether recruiting for B2B or B2C roles, the Sales Role Assessment is equally effective for:

  • Selection and hiring
  • Onboarding and induction
  • Personal development and coaching

In just 30 minutes online, you’ll gain actionable insights to:

  • Select salespeople who can consistently meet and exceed targets
  • Pinpoint performance gaps before hiring or promotion
  • Tailor coaching to maximise individual strengths

The result: Smarter hiring, reduced risk, and a stronger, more profitable sales team ready to deliver results.

Click here for a sample report